Be the brand
AI recommends.
Shoppers now ask ChatGPT, Gemini and Perplexity before they ever see an ad. We make sure you're on the shortlist, described the way you'd want, and backed up when people check.
Discovery starts as a conversation.
The shortlist is built by an AI before a preference exists. If an assistant can't describe you clearly, you're not on it.
Describable, verifiable, delegatable.
Getting recommended is only half of it. After an AI suggests you, people go looking for human proof, and that's where the sale is won or lost.
Describable
Assistants recommend brands they can describe precisely. Consistent, structured content about what you're for, who you're for and why, everywhere you appear.
Verifiable
After an AI recommendation, 41% check YouTube, 35% Instagram or TikTok, and 22% Reddit. Proof has to live where people look, from creators, customers and peers.
Delegatable
As AI starts buying on people's behalf, clear returns, delivery, reviews and product data decide whether an agent trusts you enough to check out.
The GEO analyser. We built it.
AI assistants can only recommend what they can read, understand and trust. Our analyser crawls your site, up to 100 pages, and scores how ready each page is to be cited by ChatGPT, Gemini, Perplexity and Claude. It judges you against what your business actually is, so a festival isn't marked like a software company.
- A GEO score out of 100, built from six signals: entity clarity, content structure, authority, schema, trust and conversational content
- Readiness for each assistant: ChatGPT, Perplexity, Gemini and Claude
- An AI crawler check: whether GPTBot, PerplexityBot, ClaudeBot and Gemini are allowed in, or quietly blocked by your robots.txt
- Every page scored by type, with your strongest and weakest pages, missing schema and thin content flagged
- A ranked fix list tagged by impact and effort, quick wins first, naming the pages to change
Live audit of On the Beach Brighton, run for Louder.
Up 13% in three phases. 37% ahead of Creamfields.
A new festival site for Louder, audited, fixed and re-measured. The biggest single jump came from schema, then content did the rest.
Audit
A clean new site, but schema and Q&A content were the weakest areas, and the tickets and VIP pages had barely any copy. We set the baseline and ranked the fixes.
Schema & structure · +6%
Schema added to every page and the site structure tidied. The schema score nearly doubled in nine days.
Content & answers · +7%
Artist bios, FAQ sections on every show page, clear door and curfew times, and dead pages removed from the sitemap. Every category moved up.
Blue links and AI answers, one plan.
Paid search data tells organic what to write. AI answers tell us what proof is missing. It all runs together.
Technical SEO
Site speed, crawling, structured data and schema, so both Google and AI models can read you properly.
Entity & content
Clear, consistent pages about what you are, built around the needs and use cases people ask about.
Proof where people check
Creator content, reviews, Reddit and YouTube presence, briefed as one system with your social.
Measured
We re-run the GEO analyser after every round of fixes, so you see your score move, alongside organic traffic and revenue.
Equity gets you picked. Evidence gets you believed.
A brand tied to a clear need or identity is one an AI can describe. A brand people can check is one they'll buy from. Equity without evidence gets you recommended and then dropped at the checking stage. Evidence without equity leaves you one option among many.
Framing from the Croud Consumer Index.
SEO and GEO, answered.
What is GEO?
GEO, or generative engine optimisation, is making your brand easy for AI assistants such as ChatGPT, Gemini, Perplexity and Claude to understand, trust and recommend. It covers your site's structure and content, and the proof that exists about you elsewhere online.
How is GEO different from SEO?
SEO earns a place in Google's list of links. GEO earns a place in the AI's answer. They share foundations, like clear structure, fast pages and schema, but GEO leans harder on clear, quotable answers, consistent facts about your brand, and third-party proof.
What does your GEO analyser check?
It crawls up to 100 pages and scores six signals: entity clarity, content structure, authority, schema markup, trust and conversational content. It also checks whether AI crawlers can reach your site, and gives a ranked list of fixes by impact and effort.
How quickly do GEO improvements show?
Technical fixes like schema can lift scores within days. For On the Beach Brighton, the schema score nearly doubled in nine days, and the overall GEO score rose 13% over three phases. Content and authority build over the following weeks.
What does AI say about you?
We'll run your site and three competitors' sites through the GEO analyser and show you where you stand, with the quick wins first.