Customers who come back.
Acquisition buys you a customer once. Lifecycle marketing decides whether that was a good trade.
Six moments that decide lifetime value.
Each one gets its own message, timing and trigger, not a monthly blast to everyone.
Acquire
The first order, tagged with where it really came from.
Onboard
The first 30 days, which decide whether they ever come back.
Engage
Triggered by what they do, not by what day it is.
Grow
Cross-sell from what they actually bought. Harness, then lead, then coat.
Retain
Restock reminders timed to each customer's cycle, before they drift.
Win back
Lapsed buyers reached by email and paid together, with their own offer.
The flows, the data, the loop.
In Klaviyo, Braze, Bloomreach or whatever you already use.
Clean data
Deduplicated, consented and segmented properly, so the right people get the right message.
Core flows
Welcome, browse, basket, post-purchase and win-back, built and tested.
Prediction
Who'll buy again, who's lapsing, and who's worth paying to reach.
Back into paid
Customer lists push into Meta and Google weekly: exclusions, lookalikes, win-back.
Stop paying Meta to find customers you already have.
Your CRM knows who's bought. Most ad accounts don't. We exclude recent buyers from prospecting, build lookalikes from your best customers, and cap retargeting spend, so the ad budget goes on genuinely new people.
- Recent buyers excluded from prospecting
- Lookalikes built from your best customers
- Retargeting spend capped and tested
- Separate budgets for new and returning customers
CRM and retention, answered.
Which CRM platforms do you use?
Mostly Klaviyo, where we're a partner, alongside Shopify. We can also work within the email and SMS platform you already have.
Which flows should we build first?
Welcome, abandoned basket and browse, post-purchase, and win-back. Between them they cover most of the revenue a lifecycle programme can add, and we prioritise by your data.
How does CRM connect to paid media?
Your customer segments feed straight into ad platforms, so paid media can exclude people already buying and target lookalikes of your best customers instead.
How do you measure the value of email and SMS?
Against the revenue each flow and campaign genuinely adds, using control groups where possible, rather than counting every order that happened to follow an email open.
Let's get your customers coming back.
We'll look at your flows, your list and your repeat rate, and show you what's being left on the table.