Selling tickets. Not just running ads.
Every unsold ticket is revenue gone for good. We've been the promoter, so we plan like it.
Most agencies treat events like product launches. We don't.
Demand spikes with a lineup announcement, not a brand campaign. Fans follow artists and genres, not demographics.
Tracking first
Pixel, Conversions API, GA4 and imports from Ticketmaster, Eventbrite and Skiddle, set up before a penny is spent.
Fans, not demographics
Artist lookalikes, genre scenes, past attendees and where demand clusters.
Your buyers, everywhere
Past buyer lists switched on across Meta, Google, TikTok and Spotify, with suppression for anyone who's bought.
Full-funnel pressure
From the pre-sale sign-up to the final 48-hour push, spend and creative managed at every stage.
The right message at every moment.
Cold audiences carry the early weeks. Warm audiences dominate the close.
Pre-sale
Lead capture for pre-sale access. A warm list built before a penny goes on tickets.
On-sale
Maximum reach on day one and two: announcement creative, artist content, FOMO.
Always on
Artist lookalikes and genre audiences keeping new intent coming in.
Key moments
Tier sold out, tickets low, lineup additions. Reactive creative that amplifies real scarcity.
Final push
The last two to four weeks: countdowns, abandoned baskets, and the hottest audiences at full frequency.
Event marketing, answered.
Do you work with ticketing platforms like Skiddle, DICE and Ticketmaster?
Yes. We set up tracking with your ticketing platform first, so every campaign is judged on tickets sold and cost per ticket, not clicks.
When should event marketing start?
Ideally with a presale sign-up campaign before the announcement, then bursts around the on-sale and lineup drops, and a final push in the last two weeks, when a large share of tickets typically sell.
Do you work on festivals, tours and single shows?
All three, from club nights and one-off shows to multi-day festivals and arena tours.
How do you report on event campaigns?
A live dashboard joins ad spend to ticket sales by event and date, so you can see cost per ticket and pacing against your sell-out target every day.
Let's talk about your next event.
Twelve weeks from on-sale or four weeks to doors, we'll build the plan around your timeline, capacity and audience.