Digital marketing that adds up.
We measure what your marketing adds, split spend between new and returning customers, and stop paying for sales you'd have got anyway.
Stop overpaying for sales you'd have got anyway.
Ad platforms count anyone who saw an ad and later bought, including loyal customers who were coming back regardless. So a lot of budget quietly goes on people who'd already converted.
We measure incremental growth instead: what your marketing actually added. Then we split spend between new and returning customers, segment audiences so each gets the right message and budget, and stop paying to win the same customer twice.
What we do, and how we measure it.
Paid media, CRM, SEO and events, each run by a specialist and each judged on the growth it adds, not the credit it claims.
Paid mediaSpend that finds new customers
Meta, Google, YouTube and TikTok, with separate budgets for new and returning customers.
Paid media →
CRM & retentionCustomers who come back
Email, SMS and lifecycle flows that turn a first order into a habit, and segment who paid media should, and shouldn't, reach.
CRM & retention →
Events & ticketingSelling tickets, not just running ads
We've been the promoter. Fifteen years of on-sales, lineup drops and final pushes.
Events →
SEO & GEOBe the brand AI recommends
74% of shoppers ask AI before choosing a product. Our GEO analyser shows how ready your site is, and we fix the gaps.
SEO & GEO →Culture moves the needle. Budget just amplifies it.
Culture is the cheapest reach you'll ever buy. Content that feels native to your audience gets shared, saved and believed, so the media budget behind it works harder.
Know the scene
We map the culture around your audience: the creators they follow, the language they use, the moments they care about.
Make it feel native
Content that looks like it belongs in the feed, not an ad. Filmed the way your audience films, timed to the moments that matter to them.
Measure resonance
Saves, shares, comments and watch time tell us what lands. We put money behind the content the audience has already chosen.
See the lift
Culturally resonant content lowers cost per new customer and lifts organic reach. We track both, so you see what culture is worth.
Four steps, every month.
Your budget follows the results, not the habit. A data-backed feedback loop reviews every channel monthly, putting more behind what works and cutting what doesn't.
Measure
Separate new and returning customers in your own sales data, and find out what each channel really adds.
Segment
Build audiences from your customer data: who's new, who's lapsing, who's already buying. Exclude the last group from prospecting.
Split
Set separate budgets for new and returning customers, so acquisition isn't quietly spent on people who already buy.
Grow
Scale what drives incremental sales, bring buyers back through CRM, and test with holdouts to prove the lift.
Where culture meets commerce.
Sport, entertainment and ecommerce. One way of working, whatever the size.
18 years of experience. No agency markup.
From global sports leagues and outdoor brands to national retailers and the UK's biggest music festivals and events, Honest Social's founder has spent 18 years turning data into growth. Now you get that experience directly, plus senior specialists when you need them, with no markup on their time.
Founder-led
18 years in digital marketing across sport, retail, outdoor and live music. The person accountable for your results is on every call and in your accounts every week.
Experts on demand
Paid search, paid social, CRM, creative, data and web specialists, brought in when your plan needs them.
No markup on experts
Expert time is charged at what it costs, not marked up. Senior expertise without the agency price tag.
Most agencies rent their measurement. We built ours.
Every client gets a live dashboard joining ad spend to revenue, with new and returning customers split out, refreshed daily, with plain-English summaries. You don't wait for a monthly deck to find out how your money is doing.
Every ecommerce client also gets the Honest Data Engine included: it checks every campaign against your Shopify store each night, so we know which spend is winning new customers and which is taking credit for loyal ones.
There's an organic version too, which scores every post and tells you what to make more of. Both are available on their own.
Plugged into the tools that matter.
Partners with the platforms our clients sell through, and certified on the ones we buy media on.
Questions people ask first.
What does Honest Social do?
Honest Social is an independent, founder-led growth marketing agency in the UK. We run paid media, CRM and retention, SEO and GEO, and event marketing, and we build live reporting dashboards. Everything is measured on incremental growth: the sales your marketing actually added.
Who do you work with?
Ecommerce brands, sport, live events and music. Clients include Williams F1, the NBA, Welsh Fire, Glamorgan Cricket, Louder, Brighton & Hove Pride and Pawsome Paws.
How are you different from a traditional agency?
You work with the founder and a bench of senior specialists, brought in when your plan needs them. Their time is charged at cost, with no agency markup and no layers of account management.
What is incremental growth?
It's the revenue that wouldn't have happened without your marketing. Ad platforms count anyone who saw an ad and later bought, including loyal customers who were coming back anyway. We split spend between new and returning customers, exclude people already converting, and measure what was genuinely added.
Do you offer marketing reporting dashboards?
Yes. We build white-label marketing dashboards that connect Meta, Google, TikTok, Shopify and ticketing data, live within 24 hours, from £499 a month. There's also an organic social dashboard for Facebook, Instagram, TikTok and YouTube.
Let's talk about revenue.
Twenty minutes. Tell us what you're spending and what you think it's returning. We'll show you where spend is going on customers you already have.