Spend that finds new customers.
Meta, Google, YouTube, TikTok and retail media, planned as one budget and measured on the growth it actually adds.
Every platform says it's winning.
Add up what Meta, Google and TikTok each claim and you'll usually get more sales than your shop actually took. Somebody's double-counting, and it's usually all of them.
Brand search takes the credit
People who already searched your name get counted as a win. It's cheap and looks brilliant, but most of them were coming anyway.
Retargeting looks like magic
11× ROAS on people who'd already added to basket. Switch it off for a fortnight and sales often don't move.
New customers get starved
Budget drifts to whatever reports best, which is rarely the campaign finding people who've never heard of you.
Every platform, one budget.
Channels compete on what they actually add, not on who reports fastest.
Search & AI search
- Google and Microsoft Ads
- Shopping, Performance Max and feeds
- Exact-match structures that stop overpaying
- Visibility in AI answers
Paid social
- Meta, TikTok, Pinterest, Snap
- Creator and UGC campaigns
- Creative testing at volume
- CRM-driven audiences
Video
- YouTube and Demand Gen
- Shorts and Reels cut-downs
- Connected TV and audio
- Frequency control
Tracking & measurement
- Server-side tracking with Taggrs
- Meta Conversions API and Google enhanced conversions
- Incrementality and lift tests
- Clean data straight into your dashboard
We measure incremental growth.
Not every sale an ad platform claims is one it created. We split new and returning customers in your own sales data, set separate budgets for each, and use holdout tests to see what the spend really added.
- New and returning customers reported separately, every week
- Cost per new customer, not just blended ROAS
- Recent buyers excluded from prospecting
- Server-side tracking set up before spend goes live
- A live dashboard instead of a monthly PDF
You don't have to take it on faith.
Audit and fix
Every account, tag and feed reviewed. Tracking fixed. A ranked list of what's wasting money, with the quick wins shipped.
Restructure
Budget moved to what finds new customers. Creative testing running. Your dashboard live.
Scale what's incremental
Spend scaled where it drives incremental sales. First holdout test read. Next quarter planned from evidence.
Paid media, answered.
Which ad platforms do you run?
Meta (Facebook and Instagram), Google Search, Shopping and Performance Max, YouTube and Demand Gen, TikTok, Microsoft Ads, Pinterest and Snap, plus Spotify and Reddit through our agency partnerships.
How do you measure incremental growth from paid media?
We separate new and returning customers in your own sales data, run hold-outs and lift tests where budgets allow, and judge each channel on the new customers and revenue it adds, not on the ROAS the platform reports.
Why split budget between new and returning customers?
Because platforms happily spend on people who were going to buy anyway. Giving prospecting and retention their own budgets, and excluding recent buyers from prospecting, stops you paying twice for the same customer.
Can you work alongside our in-house team or another agency?
Yes. We often run one channel, audit an existing account, or set up the measurement and dashboards while your team runs day to day.
Want an honest look at your accounts?
We'll review your Meta and Google set-up and tell you, in plain English, where the money's going.